Brand Identity
Brand Strategy
Social Templates
Typography
Color Scheme
2d Animation
Youtube Thumbnails
ONE37pm
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Identity design for ONE37pm, a New York-based digital media brand. ONE37pm's brand identity revolves around the ethos of curiosity. Anchored by the tagline "For the Curious," the brand is a digital media powerhouse that explores the dynamic convergence of popular culture, style, music, gaming, collectibles, sports, and the emerging landscape of web3 technology.
Identity design helped in developing a system of social media templates that increased social and site traffic while boosting brand visibility.
Tools: Photoshop, InDesign, After Effects, Premiere Pro, Ceros, Procreate
Social Graphics
Utilizing color, typography, and imagery to weave social templates that align with the brand's essence, fostering genuine connections and meaningful engagements. The vision behind these designs is to increase brand visibility through making meaningful impressions, boosting sharability, and honing an enduring brand identity.
Brand Logos and Promotional Assets
Tools: Photoshop, Procreate
In collaboration with ONE37pm, I spearheaded the creation of a diverse array of assets for their sub-brands, each crafted to resonate with distinct audiences. From vibrant, hand-drawn logo designs that embodied brand essence to promotional animation and typography selections, these assets were strategically curated to encapsulate the unique spirit of each sub-brand. The result? A cohesive visual identity that not only amplified brand recognition but also fostered deep connections within their diverse digital community.
Article Visuals
Tools: Photoshop, Ceros
